122 articles
Why page speed matters for a service site
Slow pages lose people before they read the offer.
Checking the mobile view before you publish
Most first visits are on a phone.
Image sizes that do not slow the page
Resize before upload. Name the file clearly.
Writing service copy that is specific
Name the client, the outcome, and the constraint.
Headlines that say what you do
Clear beats clever for a service business.
Proof on a sales page
A result, a name, and a short quote.
Answering the obvious objection
Price, timeline, and fit. Address them on the page.
Whether to offer a guarantee
Only promise what you can actually deliver.
Offering a next step after the project
A related service, named, with a price.