122 articles
Responding to enquiries quickly
A same-day reply, even if it is short, wins more work.
Qualifying a lead before a call
Budget, timeline, and decision maker.
Saying no to the wrong project
A short no leaves the door open for a better fit later.
Partnering with complementary studios
Refer work you do not do, and be specific about what you do.
White-label work without confusion
Name who owns the client relationship and who is credited.
When an NDA is reasonable
For sensitive work, yes. For a public marketing site, usually no.
Who owns the work after payment
State it. Most clients expect full rights after the final invoice.
Licensing work you want to reuse
Keep a licence for your own process and templates.
Building templates that save time
One proposal, one invoice, one status note. Customise from there.